Project X Unveiled: Introducing the SnackShotz™ Dog Treat Launcher from Dogmatic

Dogmatic Products creates a new category of human/dog toys. SnackShotz™ is a tracer gun that shoots Dog Treats instead of plastic discs. Hours of fun for dogs and their owners.

Brooklyn, NY (PRWEB) June 2, 2006

The time has come. “Project X” is now officially being unveiled to the public! After a series of secret meetings with retailers and distributors nationwide, it is time for the world to know about “Project X”, which is the SnackShotz™ Dog Treat Launcher.

SnackShotz is a high quality, handheld dog treat launching device. SnackShotz can launch new Discos™ Flying Dog Treats, also made by Dogmatic Products, up to ten feet. SnackShotz is made from high quality, durable ABS plastic; the same material Apple® uses for its iPod™, to ensure long lasting fun. Discos are the perfect treat for SnackShotz; hard enough to fly, but soft enough to chew. One sniff of Discos is all it takes to have your dog running after them, when they are launched by SnackShotz. They are great for cleaning teeth too.

SnackShotz is easy to use. Simply load Discos treats in the top of the SnackShotz launcher, pull back and release the lever and watch your dog run, jump and chase Discos as they “dance” through the air. This patented technology will be all the rage in homes and parks across America and Europe. SnackShotz retails for $14.99-$19.99, and includes the SnackShotz Treat Launcher and a free 39 piece count Discos treat starter pack in mixed flavors. Discos refills are available for $3.49 - $3.99 and come in three flavors, Chicken, Beef, and MightyMint™. The SnackShotz Launcher holds 10 Discos per loading.

SnackShotz is not just all fun either. Dog obesity is a growing epidemic. Veterinarians estimate that 44% of their patients are overweight*. SnackShotz helps fight dog obesity by encouraging dogs to exercise, all while stimulating the human/animal bond. “It creates the ultimate game of chase!” says John Cullen, Dogmatic’s Director of Sales and Marketing.

There has never been a product like SnackShotz before. "Time as we know it now will be called A. S. , meaning ‘After SnackShotz’ and B. S., ‘Before SnackShotz’," Says Andrew Bunch, PR Manager of Dogmatic Products. Ren Moulton, CEO and President of Dogmatic Products, said, “Now treating your dog will be more fun. This is the biggest innovation in the pet industry in 50 Years, maybe ever!” Cullen adds, “SnackShotz and Discos are the first pet product innovation that is commercial enough to completely cross channels – pet specialty, mass, club, drug and grocery. Any retailers looking to significantly increase their pet sales should carry SnackShotz and Discos.” By combining innovation with two different pet categories, dog treats and toys, Dogmatic Products has revolutionized the pet industry.

For more information visit www. DogmaticProducts. com. Retailers and distributors email: info@dogmaticproducts. com or call 866-463-6462. Power panels and floor displays are available for speedy merchandising.

*Source: American Health Animal Association

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