Tasked with the relaunch of contemporary Italian brand Sisley in 2013, creative director Pier Davoli hasn't wasted any time. In the past two years, the former Cerruti 1881 and CK by Calvin Klein employee has attempted to turn the Italian fashion house from a high-end denim label into a premium bridge brand, redefining it as an edgy destination by way of campaigns featuring the likes of Georgia May Jagger and Julia Restoin-Roitfeld.
"I'm not a fan of choosing models just because of their great looks," Davoli told us. "What is really important for us is who they are: they need to have great, strong personalities and be real people. We choose them because they perfectly represent the Sisley woman: sensual, unconventional, modern, confident and cosmopolitan."
He has certainly filled that quota for autumn/winter 2014, tapping best friends Ireland Baldwin and Tom Ford favourite Gigi Hadid to front a risqué campaign that tells the story of two girlfriends on a road trip who encounter a sexy cowboy - Simon Nessman - before a debaucherous love triangle ensues. Demanding a strong female lead, it was a role that secret karate-brown-belt Baldwin relished.
"This was the first job where I truly had a blast," Baldwin told us. "To work with your best friend made everything easier, comfortable and more fun. We laughed, we joked around, and we gave each other advice. I love what the brand represents and stands for. It is very much in line with my personal style which made it totally easy for me."
So what is said style? "No matter what the fashion trends are, you will always see me in great boots, a motorcycle jacket, and a pair of jeans or leather trousers - I'm a true Californian girl who loves to be laid back."
One can see why Davoli, who describes his vision for Sisley as "affordable, luxurious, well-designed pieces made with refined fabrics, paying great attention to the cut and details" - picked the young starlet.
0 Yorumlar